The program development has been done; a budget developed. You have a fantastic proposal written with a compelling need that any funder would want to fund, right? So you send it off to a new foundation prospect, and what happens?
If they don’t know your agency, the first thing the reviewer(s) will probably do is look at your website. Has it been updated in the past year? Or the past decade? Is it easy to understand and navigate? Does it show how effective you are at serving the population /demographic you serve? If not, that will say a lot about your agency’s capacity and ability to attend to detail. Does it tell an uplifting story about succeeding despite the odds, or just a tale of woe? Continue reading “Marketing/Communications: The Flip Side of Foundation Applications with Allison Chisolm, Choice Words/Chisolm & Co.”