For many of us in the fundraising sector, it seems that people get segregated into different specialty areas: annual appeals, major gifts, special events, planned gifts, proposal writing, and grants management. I have the pleasure of working with many capital campaign and major gift specialists, including my colleague Diane Remin. Like others, she initially thought that our two specialties were very different, but upon further thought, the basics of fundraising apply to all development activities. I am happy to present her thoughts on these fundraising best practices that we all should be doing, no matter what our specialty.
Continue reading “Five Ways Major Gift Fundraising and Grant Writing are Alike”